It ever there was a perfect application for video, it is on social media! One only has to look at the proliferation of video-sharing being done on Facebook to understand how it works so well in this platform. Social media has made it easy to share videos with family and friends.
The statistics prove how popular video is as a medium for social media. Video is shared 1200% more times than links and text combined.
Given the choice of Text vs Video – Video wins hands-down!
If given a choice between reading text or viewing a video, 60% of viewers will opt for the video. And, here’s the important point about that statistic; if they find it engaging, they will likely share the video with others (provided you give them a “share this video” button).
Smart phones are driving the sharing.
And, a great deal of this social sharing is being done on mobile devices. Various statistics show that 92% of mobile video viewers share video.
If you are a business committed to using social media as part of your marketing campaign (and we hope you are), these simple statistics should be enough to motivate you to start including video in your social media content.
The message is clear.
Video is useful for social media engagement. Still, relatively few businesses have yet to embrace incorporating YouTube as a media channel for content marketing purposes.
If your company is still out-in-the-cold on adding video content to your social media mix, give us a call. As an Indianapolis video production company, Eat New Media can show you how to effectively add video to your overall marketing campaign.