Statistics on YouTube show how popular the massive video search engine has become. The total number of people who use YouTube at last count is 1,300,000,000. If that number does impress you, how about this one; some 300 hours of video are uploaded to YouTube every minute!
YouTube an ideal tool for marketing your brand or product.
It’s a fact that YouTube has become the second biggest search engine after Google, and it accounts for 28% of all Google searches. If we can believe YouTube’s VP of Global Content, Robert Kyncl, “video will soon be 90% of all Internet traffic.” With mobile views making up more than 25 percent of YouTube’s global watch time, smart businesses everywhere are realizing that YouTube represents a fantastic channel that needs to be incorporated into their marketing campaign.
To successfully tap into YouTube’s power to help you market your products and services, we suggest following a few guidelines:
Know your audience – Uploading video to YouTube requires identification of proper category or genre.
Create original content on a regular basis – Your customers will begin looking forward to your videos if you create fresh content on a regular basis.
Use annotations – YouTube’s annotations tool allows a business to add text or highlight links to more videos and allows viewers to easily subscribe to your channel.
Engage viewers – Invite viewers to subscribe to your channel.
Leverage social media accounts – Share your video content on Facebook and Twitter, allowing your customers to share the content with their friends.
Submit your videos to social linking sites – Sites like Digg, Reddit and StumbleUpon are additional avenues for potential viewers to see your content.
Video titles should include targeted keywords – Use search engine optimization (SEO) techniques to increase how often your content appears in search results YouTube also allows you to tag videos with keywords.
If you are a business looking for an Indianapolis video production company that can help you create the perfect video for YouTube, look to Eat New Media. We can show you how to increase your company’s brand awareness through using these videos on YouTube.