With more and more consumers watching TV and video on their smartphones, it’s clear that mobile video is a powerful medium today. And businesses are taking note as they look for the best place to reach the eyes and ears of consumers. Mobile video is growing in popularity as a solution reaching their audiences.
At Eat New Media, we encourage any business to use mobile video to promote branding. Here are some reasons why it makes sense:
It’s a personal way to communicate with customers.
Contrary to ads on TV, where consumers often ignore the message or switch channels, mobile videos are literally viewed in the palm of the consumer’s hand. Think about that! What a direct and personal way to reach a captive audience.
Mobile videos are intuitive.
Video viewed on a phone is engaging and instructional like no other medium. Let’s face it, non-video ads can suffer from being static and less intuitive for audiences to consume. But, video viewed on phones are not only convenient, they can instruct with moving pictures and sounds as to how to use and buy a product or service as well as provide other entertaining or informative content related to that product, service or industry.
Overall, mobile video ads provide a better ad experience for an audience. And, it’s the perfect way to promote your company’s brand.
Mobile video ads are the present and future potential for businesses and advertisers looking to find and engage audiences using the tool those audiences frequent most—mobile devices.
If you want to explore adding mobile video to your marketing campaigns, give us a call. Eat New Media is an Indianapolis video production company that can be your best partner in creating the perfect videos for this medium.