Most business-minded people are going to understand the sheer power of online video. However, when it comes to budgeting for the production of a video, business owners sometimes are reluctant to take the plunge. They may need some gentle nudging to understand that this investment deserves to be considered when budgets are created. Investments in Indianapolis video marketing just make sense. Fortunately at Eat New Media we are an Indianapolis video production company that can handle your Indianapolis video production needs.
It doesn’t matter who you’re marketing your Indianapolis video production
There are lots of statistics supporting the validity of investing in online video marketing that can convince even the most reluctant CEO to allocate money for video production in Indianapolis. And, it really doesn’t matter if the marketing is focused on B2B or B2C.
Video can help a business be seen by more consumers online. It will strengthen the company’s brand awareness and result in higher Google rankings.
The investment in video production is well worth the expense
The bottom line is this, video placed online can only help a business have greater brand recall and aid in getting more people to purchase your product. And, after all, isn’t that a great thing!
Here are some statistics that make investing in video a smart business decision. Share them with reluctant CEO’s:
59% of senior executives would rather watch a video than read text (VideoBrewery).
Video continues to grow in acceptance and preference among business leaders. It’s not surprising to know that nearly 83% of executives surveyed say they watch more video now than a year ago. Over one half watch work-related videos weekly on YouTube. Video enables a business to entice customers to share its content, as about 74% of all shared content on the internet involves video!
75% of users visit the marketer’s website after viewing a video (DigitalSherpa).
A great video draws in customers like a moth to a light. About 3/4 of viewers will then visit your website to learn more. The bottom line is this – adding video ultimately increases conversions online by over 40%. Video makes people want to learn more about your company.
80% of viewers recall a video ad they have seen in the past 30 days (SingleGrain).
Consumers are visual. So, they remember great videos they see even when they may have forgotten what they read. The power of video marketing starts with the fact people like video over text. It’s human nature: it’s easier to watch something that’s both entertaining and easier to understand than to read something.
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google (Virtuets).
Who doesn’t want their website to show up on page one of Google? Adding video doubles the opportunity to get that lofty ranking. According to Forrester Research, it is 50 times easier to achieve a page 1 ranking on Google with a video.
51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer).
Compelling content can help marketers tell a story like nothing else. And video ranks near the top in the preferred medium with which to present this content. While well-written articles still are popular for sharing detailed content, video is an immediate, persuasive way to attract response now.
Visitors who view product videos are 85% more likely to buy than visitors who do not (Internet Retailer).
Video is now used by about 87% of online marketers. There’s a simple reason for that. It’s because statistics show, once a great video is viewed, customers are much more likely (85%) to buy.
Video content on Facebook is shared 1,200% more than links and text posts combined (Simple Measured).
Online content only succeeds if it delivers what consumers want, when and how they want it. Instead of laptops and computers, consumers are increasingly getting their content through mobile devices. And Facebook is the leading platform for this content. A video on Facebook gets shared much more often than simple text.
60% of viewers will watch video before reading any text on the same page (Diode Digital).
“Video is the future of content marketing. That is, if it’s not the here and now.” -Chris Trimble, Axonn Media.
Most of us prefer to see rather than have to read when it comes to learning. This is true in products and services. Showing a video instead of sharing text that requires reading is now the preferred medium when promoting products and services.
Make Your Video Marketing Investments in Indianapolis With Us
As an Indianapolis video production company, Eat New Media can put your company in the video game at a great price. Give us a call if you are thinking about investing in a video production in Indianapolis, or anywhere in the Indianapolis metropolitan era..