There is one rule every business needs to remember as they add content to the web – “the attention span of internet viewers is short.” That’s because there’s already so much stuff out there vying for our attention.
Think about it!
We’re told 400 hours of video is uploaded to YouTube every minute! So, unless your video grabs the viewer’s attention immediately, you’ve lost them. Their brief visit will not amount to more than 10 seconds during which they will judge whether your video is worth viewing any longer. If the video doesn’t grab their attention in that short time span, they will move on to other more interesting sites.
So, when it comes to video, remember this simple truth:
The first 10 seconds of any video is the most important segment!
You have to immediately appeal to the viewer.
The easiest way to do that is to quickly talk about THEM! By mentioning the word “you” in the first 5 seconds of the video, a study by TubeBuddy found views increased by a whopping 97%.
You’ve probably heard the adage about how we all listen to the same radio station – WIIFM (What’s in it for me!) when it comes to sales pitches. And that’s true. Catching the attention of the video viewer by using YOU or a variation it is effective in getting their attention.
Related to the WIIFM scenario, viewers will watch and interact with videos that they can relate to. If your video talks about a problem or situation they face, you probably have their attention. They will continue watching, curious to see if you can solve their problem.
As a leading Indianapolis video production company, Eat New Media guarantees any video we produce for you will engage customers quickly, hold their attention, and motivate them to take action.